What is policy and why does it matter?

• Define health policy and name different types of health policies;
• Distinguish between policy analysis and policy advocacy; and
• Describe a stakeholder matrix, policy implementation logic model, and policy priority scoring sheet.

Policy Situational Analysis

• Define a policy problem to inform policy development;
• Develop a policy brief;
• Describe the various ways that governments can influence public health; and
• Conduct a situational analysis.

Stakeholder Analysis

• Identify and describe the roles of stakeholders in a policy process;
• Use political mapping to depict the relative power of different stakeholder groups;
• Begin to define key audiences to inform policy messaging and advocacy strategies; and
• Discuss some of the conflicting perspectives in the area of sex work harm reduction.

Policy Implementation Modeling

• Describe steps that governments can take to improve the implementation of health policies;
• Identify potential risks to successful policy implementation barriers and ways to mitigate those risks; and
• Complete a policy implementation logic model to strengthen policy development and design.

Multi-Criteria Policy Analysis

• Identify a range of criteria that could be used to prioritize and evaluate policy options;
• Use multi-criteria policy analysis to prioritize and evaluate policy options; and
• Describe the differences between cost-benefit analysis and cost-effectiveness analysis.

Building Political Priority

• Design a persuasive messaging campaign or communication plan for a policy issue or intervention;
• Critique a messaging campaign to identify ways that it could be made more persuasive for a target audience; and
• Develop a list of activities or advocacy strategy to improve the political priority of a policy issue.

Policy Negotiation and Diplomacy

• Engage in integrative bargaining as part of a public health policy negotiation;
• Analyze the strengths and weaknesses of a BATNA (best alternative to a negotiated agreement);
• Identify and analyze various approaches to improving access to essential medicines; and

Effective Presentations and Briefs

• Deliver a professional and persuasive policy advocacy presentation;
• Develop succinct and effective presentation slides; and
• Communicate effectively with an audience through visual media.

Advocacy in Action

• Describe the strategies used in the NGO Code of Conduct to strengthen health systems in low and middle-income countries; and
• Describe how one NGO has incorporated policy advocacy into its local and global strategy.