This course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan.

Learning Objectives

At the end of this course, participants will be able to;

• research and analyze the individual components needed for a business plan;

• apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders;

• explain the purpose and future of your business in easy to understand terms;

• use accounting terms to describe the future for their business; and

• describe their marketing, sales, and planning strategies

Curriculum

• What is a business plan for? 

• A general business plan framework

• Identifying your audience

• Gathering and analyzing information

• Defining your company

• Getting to work

• Creating a marketing strategy

• Creating the sales plan 

• Developing financial projections

• Putting it all together

Format of Learning

Self-Directed Learning